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Brand strategy
Naming Messaging Digital Experience Heritage/Refresh Refresh Organizational Anniversary Launch Test 2 Positioning Startup Test
Visual identity
Type & lettering Iconography Signage & wayfinding Interactive Merchandise Implementation Motion Styleguides Guidelines
Expertise
Cultural Education Sports & Entertainment New York City Non-profits Public Spaces Publishing Design Fundraising Restaurant Technology Hospitality Politics Corporate Lectures Competitions

We set a high standard for ourselves and for our clients.

We challenge personal biases to form original ideas.

We empower our clients to empower others. 

Champions Design is a branding and design agency formerly known as OCD | The Original Champions of Design. For more than a decade, we have crafted meaningful brand strategy and visual identity systems for some of the world’s best brands. 

Brand strategy
Naming Messaging Digital Experience Heritage/Refresh Refresh Organizational Anniversary Launch Test 2 Positioning Startup Test
Visual identity
Type & lettering Iconography Signage & wayfinding Interactive Merchandise Implementation Motion Styleguides Guidelines
Expertise
Cultural Education Sports & Entertainment New York City Non-profits Public Spaces Publishing Design Fundraising Restaurant Technology Hospitality Politics Corporate Lectures Competitions

Research

Research is all about killing assumptions. Before we design, 
we study you, your processes, and your people. Your industry and your culture. Your past and your future. Our research process inventories both the internal and the external. The known, the suspected, and the unexpected.

Girl Scouts of the USA
Empowering a new generation of girls.
Feature

Strategy 

If research is about information, then strategy is about inspiration. Strategy finds a way to make opportunities a reality. Visual cues take shape as, together, we identify how your brand should make people feel, then connect the dots to business planning. Branding is not subjective; it is strategic.

Ad Age
A drumbeat for the advertising industry.
Feature

Design 

We first explore, then we develop a range of graphic opportunities by testing them on a limited set of the key deliverables. Put simply, we make sure the system can’t be broken.

Memphis River Parks Partnership
Six-miles. Five park districts.
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Implementation

Finally, we support you through the launch of the system, message, magazine, book, product, package, program, website, experience, or environment. We draft guidelines and a cheat sheet for every project as well as offer workshops to prepare staff and vendors for launch – or we’ll launch you ourselves, turning our studio into your bespoke production house. 

Dartmouth
A unifying identity for an Ivy League institution.
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Team

Jennifer Kinon

Founding Partner

Bobby C. Martin Jr.

Founding Partner

Carina Sandoval

Brand Strategist

Michael McCaughley

Design Director

Ta-Shea Brown

Design intern

Taylor Hale

Designer

Haley Kattner Allen

Project Manager

Ria Knapp

Brand strategist