Michael McCaughley

Design Director

What do you do at Champions Design?

I lead the design team through the lifecycle of identity projects; from concept and strategy development through systems creation, into overseeing craft and detailing in implementation. My main interests lie in systems and publication design, and my ultimate aim is to create memorable and lasting work that is beautiful and serves the needs of the client, which have included the NBA, Ad Age, Aperture, MTV, and the Studio Museum in Harlem.

What got you into this field of work?

I graduated with honors from Dublin Institute of Technology with a BA in Visual Communication. Before joining Champions, I spent time interning in some of Ireland’s leading studios: Atelier David Smith, Zero-G, and Detail. As Design Director at Champions, I have led several identity projects and am a teacher at the MFA Design program at SVA. My work has been recognized by the Type Directors Club, Communication Arts, Fast Company and AIGADesign Observer’s 50 Books/50 Covers. 

Who do you dream of working with? 

One client in particular that sparks my curiosity is the United Nations. Researching a humanitarian organization with such global reach and history would be energizing. To craft a strategy and implement a newly designed identity system based off of that research could be a career defining task.