The Studio Museum in Harlem is a global leader of Black artistic culture and research. Since its founding in 1968, the museum has championed artists of African descent and provided a cultural hub for the Harlem community. When Champions was founded in 2010, our working relationship with the Studio Museum began almost immediately and has continued through today. 

We started by partnering on individual projects and grew to be close collaborators. At the time, the museum had a logo, but not a system. With each project, we challenged ourselves to build the brand by implementing consistent and meaningful logo placement, typeface selection, and layout. Our role became almost that of an in-house design team, responding to the needs of curatorial, communications, and development departments.