Tina Brown, award-winning journalist, author, and editor, founded a live journalism platform called Women in the World in 2009. Its goal is to amplify the voices of women around the globe who are making change towards gender equality.

In 2015, Women in the World enlisted us to support them in migrating the brand from an event company to a global community and publishing platform. 

For a convening of women leaders and activists, the tone of the branding was to be feminine, not frothy.